Health 2.0 Marks the ‘End of the Beginning’

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Data obsessed, multidisciplinary, global, trend sensitive, a tad chaotic, and brilliantly viable—this conference is beating on the doors of established medicine.

Unity Stoakes, Cofounder, Start-Up Health

The 9th Annual Health 2.0 Conference convened this October in Santa Clara, California.  With more than 1,000 attendees and keynotes ranging from Chelsea Clinton to Dr. Vivek H. Murthy, the Surgeon General of the United States, and a swarm of innovative start-ups, it was a dynamic year that signaled some important trends.  Here are a few takeaways spotted by the StartUp Health team:

It feels like the ‘End of the Beginning’
In years past, the stage and exhibition floor were filled with point solutions and feature sets. This year, discussion was elevated from feature sets to more comprehensive solutions and established industry partnerships signaling the next wave of progress and maturation of the market.

Many new entrants to healthcare
New players and talent were circling the conference this year, from electrical engineers and software developers to nuclear submarine mechanics and political figures, all with solutions to problems in the healthcare system. Big name consumer players like Under Armour were also present.

An international delegation
Many international delegates (especially Nordic and Japanese innovators) are hoping to break into the U.S. market for capital and customers. There were nearly 30 startups from Finland alone in attendance with a diversity of solutions.

Sensors sensors everywhere
So many more sensor types—ranging from rings, to beds and pillows, to shirts and hats tracking blood pressure, sleep, EEG, ECG, and heart rate and activity. The wearable, “nearable,” and embeddable market was a huge theme this year.

A cluttered but wide-open market
There are a lot of players trying to crack the code on patient engagement with clever solutions to connect, funnel, reward, entrench, socialize, and gameify their way to the top. Patient engagement remains one of the most popular areas of focus, and one that hasn’t found a clear winner yet but with lots of good contenders.


Logan has created, edited and designed healthcare publications since 2005. After redesigning and managing Emergency Physicians Monthly, he founded Emergency Physicians International in 2010, and then launched Telemedicine Magazine in 2015 where he served as writer/editor until 2018. Logan is the co-founder of The mHealth Toolbox, a project that brings practicing physicians into the conversation about innovative medical technology. Logan also served as the Director of Communications for The IFEM Foundation, the leading non-profit supporting global emergency care development.

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